The elevator pitch for Rillavoice goes something like this: “Rilla builds speech analytics for conversations between store associates and shoppers in physical stores. Associates clip on a mic, connected to their phone and they talk to customers like normal. Our AI listens, and captures anonymized analytics from their conversations like what the customer cares about, and how was their experience. It’s like Google Analytics for offline commerce.”

Simple. But that’s on purpose.

It’s actually a bit complicated. And not because of what you think actually.

The part where we take all these conversations between associates and shoppers and use AI…


That’s it. That’s the whole article. Thank you for reading and happy recording!

Here’s a gif of Happy Feet to celebrate.

Just kidding.

The answer is that it is indeed legal, but you have to do it properly. Let me explain.

One Party vs All Party

The main thing you have to know about audio recording laws is the difference between “One Party” and “All Party” states.

I know it sounds like the name of a Disney channel boy band but “One Party” is actually just short for “one party consent”.

It means that you need the consent…


I’m the founder/CEO of Rillavoice. We do speech analytics for conversations in offline commerce.

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